graphic design iconLogo Brief | Angelart

In order for us to deliver the best possible service in the least amount of time please fill in the design brief as complete as possible.

Do you really need a Logo?Types of Logo'sLogo Design Process

Contact Details
Corporate Profile

Please provide a details description of your company. Tell us what your core business is, industry sector, how long have you been in business, how many employees do you have etc. Your vision and mission statement.

Competitor Analysis

Who is your closest competition. A link to their website would be great.


What benefits do you wish to derive from this exercise. Is this a re-branding of a current business or are we creating a brand new corporate identity?

Target Market

Demographics - the age, gender, LSM, area, lifestyle etc of your target market.


Describe your company's culture or personality. (Traditional, fun, formal, creative, conservative)

Look and Feel

Select the look and feel you would like your logo to have. Look. For more info on the types of logos click here

Feel. For more info these terms click here

Do you have any graphics or elements you want incorporated in your logo?

What name do you want to appear on the logo?

What is your slogan or motto?

What layout do you prefer?

How many colours do you want in your logo?

What colours would you like in your logo? A 2 colour logo is recommended for a more corporate look and lower printing costs. Full colour logo's allow for more creative or 3d logos, but with a subsequent increase in printing costs. Colour Chart

What type of font appeals to you?

Additional Information

Are there any elements you like to include eg. a cell phone icon for a cellular company or elements you like to avoid eg. a roof icon for a real estate company. Are there any logos that appeal to you eg. BMW (It does not have to be from your industry)

Do you have a timeframe when the logo has to be completed?