Do you really need a Logo?

What is a logo?

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Source: Wikipedia

Do I need a Logo?

In theory nobody does, it is quite possible to start a business without a name or logo, slog day by day to establish yourself with top notch service or products and succeed, without the help of a logo.

It has been estimated that the average person is exposed to 200 logo's a day. Sounds far fetched? Consider that from the time you wake up, you brush with branded toothpaste, drink branded coffee, read a branded newspaper, drive a branded car to work, use a branded PC, eat lunch at a branded café, came home to watch a branded TV channel on a branded TV and sleep in a branded bed…

Often companies offer the exact same product or service, but the branding differs. Consumers choose which product to purchase on the perceived value of a product or company. Literally judging the book by its cover.

In order to differentiate your company from the multitudes of similar ones out there you need to provide your company with an Identity, a face a convenient way for your potential clients to identify you over your competitors

Now you know why you need a Logo.

Once you've decided that you need a logo, be it a fresh new logo or to revamp your current one Angelart is the company that will take you step by step through the process turning what could be a frustrating task into a pleasant and beneficial task.

We will help you decide what type of logo you need to match the type of company you have. Colour scheme, advise you on usage (stationery, signage, web page, products, clothing, promotional items etc).

Types of Logo'sLogo Design ProcessLogo Brief

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